In Focus. On Trend.

Drop in and shop, or book an appointment with us for a consultation, repair/adjustment or help picking out your new designer eyewear!

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We are Starkville’s spot for designer eyewear! Our chic eyewear boutique in Downtown Starkville offers a wide selection of sunglasses and frames to suit your style and prescription with guidance from qualified opticians.


Designer eyewear is the name of our game! Shop frames from a selection of stylish brands.


Need a frame repair or adjustment? We’ve got you covered!


Need a prescription, eye exam, or other optometry services? Our sister brand Mississippi Eye Care can help.

Our Brands

…and many more!

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We’re always open for you to walk in, but if you want to make an appointment with us we are happy to accommodate you! From fittings to adjustments to frame guidance, we’re here to help you find the ideal eyewear to fit both your lifestyle and your vision needs. Our experienced opticians are here to help—and we thank you for choosing us! Click the Schedule Appointment button below to book an appointment today.
30 min

New frames/lenses

  • Pick out new frames
  • Purchase frames/lenses
  • Get non-Rx sunglasses or Readers
15 min

Picking up eyewear

  • Get fitted and pick up your new frames!
  • Give us a heads up, and we’ll have your order ready.
15 min

Coffee time

  • Come and enjoy a cup of coffee on us from our neighbors next door at The Idea Shop!
15 min

Wine down

  • Because who wouldn’t want to have a glass of wine while you shop?

Diamond Dawg Membership

Are you a former Mississippi State Baseball or Softball player or coach? Sign up for our FREE Diamond Dawg Membership below to be for exclusive in-store and online discounts, and more!

After we verify your years as a MSU baseball or softball player, you will receive an email with your personal discount code and a comprehensive list of membership benefits. You will have access to concierge phone service and online product selection along with your in-store benefits. Next time you’re in town to see the Dawgs play, stop by and see us!

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Contact Us

We are located at 116 E. Main Street, Starkville, MS 39759. Come see us in-store today!


Mon-Sat: 9 a.m. – 5:00 p.m.
Sunday: Closed

Call or Email

(662) 268-8786
Please call us if you need to send a fax.

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